ACADEMIC EXPERIENCE

University of Lausanne, Switzerland
Associate Professor of Marketing (with tenure), 2022-present Link

IESE Business School, Spain
Assistant Professor of Marketing, 2016-2022 Link
(promoted to Associate Professor 07/2022)

New York University, USA
Visiting Scholar, Stern Business School, Marketing Department, 2010-2011 (PhD) and 2014-2016 (Postdoc)
Associated Researcher, Psychology Department, Oettingen-Gollwitzer Motivation Lab, 2014-2016 Link

University of Hamburg, Germany
Visiting Postdoctoral Researcher, Psychology Department, Motivation Lab, Summer 2013

University of St. Gallen, Switzerland
Postdoctoral Researcher, Center for Customer Insight, 2013-2016
Doctoral Student, Institute for Services and Tourism, 2007-2012

 

INDUSTRY EXPERIENCE

(06/2008-08/2008) Thomas Cook AG, Oberursel, Germany, Consulting Mandate “Pricing Strategy”
(01/2005-09/2005) Longines S.A. (Swatch Group), St. Imier, Switzerland, Marketing & PR
(10/2000–03/2001 & 07/2001–09/2001) E-Sider.com (TradeDirect) by Banque Cantonale Vaudoise (BCV), Lausanne, Switzerland, Online Trading
 

CONSULTING

Pricing and Price Psychology
(Duke-Ipsos Center & Think Tank, Thomas Cook AG, Swiss Federal Railways SBB CFF FFS, Swiss National Cablecar Association, Das Hoechste, Stark AG)

Market Strategy, Positioning, and Markt Research
(Switzerland Tourism, Vorarlberg Tourism, Hotel Saentispark, ADAC, Government Principality of Liechtenstein, Jungfrau Marathon, Swissalpine Marathon, Hockey Club Davos AG)