I am an Associate Professor in the Marketing Department at HEC Lausanne in Switzerland. Before, I was an Assistant Professor at IESE Business School and a member of bejavioral—the Barcelona Center for Behavioral Science. My postdoctoral research I completed at New York University and at the University of St. Gallen

I’m passionate about topics related to consumer judgment and decision making in a social and digital context. For instance, does observing other people’s choices (e.g., on social media) affect our own purchase behavior? Are consumers more risk-taking when making financial decisions on their smartphones? How can choice architecture help increase sustainable eating behavior? My research has been published in leading journals in marketing (e.g., Journal of Consumer Research) and psychology (e.g., Journal of Personality and Social Psychology) and is regularly presented at core conferences in the field.

Over the past years, I have led consulting projects for consumer goods, governmental, or service industries in the US and Europe on topics including pricing strategy, marketing strategy, positioning, and market research. Prior to joining the graduate program, I worked in the marketing department of the Swiss watchmaker Longines S.A. and the online trading industry with TradeDirect.